Bowyers has launched a new Snackerz range with the introduction of snack bags in a choice of three varieties: Mini Egg Bites, Cocktail Sausages and Mini Sausage Rolls.

Bowyers is targeting desk grazers, busy commuters and drivers. With the mini egg bites and cocktail sausages launching in bags of seven and the mini sausages in bags of six, they are the perfect addition to any lunch event that meets consumer need for real food, no mess portion control and an energy driver.

The launch reflects customer insight and the demand for a protein based snack as opposed to crisps and chocolate. Research shows that 41% of eat now occasions are snacking, of which 75% to 89% of shoppers snack three to 3.5 times a week, meaning the launch of the grab bags is providing the solution.