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Water brand is the One

foodanddrinktechnology 2021-12-20
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One, the UKs largest ethical bottled water brand, has launched a new range of juiced waters with no added sugar.

Comprising juice, spring water and a dash of natural flavouring, the range comes in three flavours – Raspberry & Apple, Orange & Mango and Cloudy Apple; all in 400ml bottles.

Ian Spooner, marketing director at One, comments, "Theres been a lot of media focus on reducing sugar consumption and consumers are looking for drinks without added sugar. Were proud to launch a range of drinks that not only offers a healthier proposition to consumers, but has charitable benefits too."

As with all of the One drinks portfolio – still, sparkling and flavoured waters – profit from the sale of Juiced Water funds clean water projects in some of the worlds poorest communities.

To date, One has raised over £14 million, bringing a sustainable supply of safe and clean drinking water to more than three million. The philanthropic business is aiming to change five million lives by 2020 by raising £20 million.

Spooner adds, "We believe by consuming on a more conscious level, we can all effect positive change. Simply by changing the brand of bottled water or juice you buy, you can help transform lives on the other side of the world. Its that simple."

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