Peanut butter spread brand Whole Earth – owned by Wessanen UK – has expanded its portfolio with a launch that helps to support normal cholesterol levels as part of a varied, well balanced and healthy lifestyle.

The new Hi-Oleic crunchy peanut butter is aimed at consumers that are mindful of cholesterol levels and has been developed to offer the same taste as the brands crunchy peanut butter spread, while using only hi-oleic peanuts.

Found in only a handful of places worldwide including Argentina and Australia, hi-oleic peanuts contain around 30% more monounsaturated fats than standard peanuts, helping to support normal cholesterol levels. Heart UK, the cholesterol charity, has given its formal approval to the new spread, recognising peanuts as a great source of fibre, protein and vital vitamins and minerals.

Following a formal approval process that included rigorous checks and scrutiny by experts in nutrition, blood fats and the food industry, Heart UK has named Whole Earth Hi-Oleic peanut butter an approved food.