Following the complete relaunch of its juice drinks brand, Drench, earlier this year, Britvic has unveiled new sparkling variants to extend the range into the carbonated segment.

Offering adult consumers a more sophisticated carbonated soft drink choice, the flavour combinations, Raspberry & Cranberry and Grape & Elderflower, will be available in a 330ml can format to meet the needs of the 30+ target consumer.

Drench Sparkling contains no artificial sweeteners, colours or flavourings.

Kevin McNair, GB marketing director, Britvic Soft Drinks, says, “We know that the typical adult consumer (30+) is leaving the soft drinks category in favour of tea, coffee and water, but still wants something tasty and refreshing, so there is certainly a need for a relevant grown up solution to keep these drinkers in the category.”