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Food producer Premier Foods is launching a range of Choc Tarts under the Cadbury Cakes brand.
Rolling out ahead of the Easter period, the range aims to help retailers capitalise on the seasonal opportunity.
Filled with either a brownie or flavoured sponge, the range will comprise four flavours, including Crunchie, Flake and Caramel and Mini Egg and will be available in packs of four. They will be priced at £1.99 within the grocery channel and selected convenience stores.
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