ADM-owned Wild Flavours & Speciality Ingredients (WFSI) is extending its natural colouring foods portfolio with the addition of two products based on extracts from pumpkin and a special carrot variety containing lycopene.

Launched as a celebration of the companys heritage in colouring foodstuff innovation, the new products add vivid yellow, orange and green hues to various food applications, including confectionery.

WFSI is launching two new products as it celebrates the companys 30-year history in colouring foodstuff innovation from fruit and vegetables sources as a response to the continuously growing consumer demand for natural products.

"Naturalness has always been at the core of our business and we continue to innovate in response to evolving consumer demands, staying ahead of current trends and offering food and beverage developers as advantage in an increasingly competitive market,” explains Jochen Heininger, vice president of marketing and product management for EMEAI (Europe, Middle East, Africa and India) at WFSI.

The new pumpkin based product rounds off a bright portfolio of yellow colour shades which also include safflower, curcuma and yellow carrot. Combined with spirulina, it is used to create varying shades of green, according to market demands. The other new development includes a carrot extract with lycopene as natural coloring component, for deep yellow-orange shades.

Complying with current EU guidelines, both products are useful for developing strong colours and different shades of yellow, orange and green in food applications.