British baker Soreen has launched a more nutritious alternative in the cake category with its Disney Mini Loaves range.

The product contains 60% less fat and 50% less sugar than standard cake bars.

Tapping into the Disney Frozen and Pixar licenses for the first time, the characters of Elsa, Olaf, Woody and friends will feature across Mini Loaves packs, which have been formulated to comply with Disneys nutritional guidelines to be more balanced for children and provide families with a nutritionally better option than comparable product lines in the marketplace.

The loaves are individually wrapped and come in two flavours: Chocolate and Toffee.