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Camden Town Brewery launches strawberry lager for summer

foodanddrinktechnology 2022-03-02
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Camden Town Brewery has announced the launch of its new summer product, Strawberry Hells Forever.

Made with Perle, Mosaic and Huell Melon hops, pilsner, wheat malts and Elsanta, Sonata and Centenary strawberries, the lager beverage has an ABV of 4.6%

Jasper Cuppaidge, founder and CEO of Camden Town Brewery, says, "Pink strawberry-flavoured lager – sounds ridiculous, doesnt it? It took me a while to persuade the beer team but since the first brew we havent looked back. Nothing says summer more than fresh, seasonal strawberries – or cold lager – so combining them makes the ultimate good-weather beer."
Strawberry Hells Forever will be available in a Beatles inspired 330ml glass bottle at bars and independent retailers from the end of August. Retail price: £2.50.

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