Storck UK is tapping into the growth of sweet snacking occasions and offering an alternative to traditional chocolate confectionery with the launch of its new product, Knoppers.

A crispy wafer baked product with a hazelnut cream filling and a chocolate coating, the product contains milk, hazelnuts, wheat and 137 calories per bar.

Storck will be supporting the launch with a £4.5 million TV campaign targeting mums as part of back to school, building awareness and driving consumer demand.

Snacking is currently worth £31bn and is an established part of peoples lives, with 71% of the UK snacking once a day or more, according to Mintel data.

Andy Mutton, sales director at Storck UK, says, "Knoppers has already proved to be a huge success in the 50 countries that have previously launched the product. With Knoppers presenting a 61% incremental sales opportunity, we firmly believe that the brand is set to continue this success in the UK.

"We have had extremely positive responses from retailers so far with listings secured across multiple channels, with comments received about its impactful and distinctive packaging."

Launching in September, Knoppers will be available in a multipack of four for £1.25 and singles for £0.50.