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Sparkling Ice extends portfolio with four-pack launch

foodanddrinktechnology 2022-03-07
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Sparkling Ice has introduced a four-pack in top performing flavours Black Raspberry and Orange Mango.

The new 400ml bottles, which contain zero sugar and just 10 calories per bottle, appeal to a wider consumer market with a smaller size that is suitable for the whole family. The new size encourages consumers to opt for a better for you alternative to fizzy drinks while on the go, the company says.

"By offering our products in a four-pack with smaller sized bottles, it opens up opportunities for the entire family to enjoy our products, by offering convenience and flexibility for consumers," comments Brian Kuz, chief marketing office of Talking Rain Beverage Company.

Sparkling Ice 400ml four-packs are available in Sainsburys, WH Smith and Dunnes at an RRP of £3.99 per pack.

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