Tangerine Confectionery has unveiled a new packaging design for its Princess Mallows range.

The revamped packaging is said to have a cleaner appearance, with a more luxurious and indulgent feel, designed to capture shoppers attentions and maximise sales.

Available in classic packs of pink and white, or the new carton of classic pink and whites and chocolate covered minis, the Princess marshmallow range is made from natural colours and flavours, the company says.

Russell Tanner, marketing and category director at Tangerine Confectionery, says, "Princess Mallows are one of Tangerines much-loved ranges, and the revitalised packaging of the iconic brand and the introduction of the seasonal carton will both strengthen brand appeal on the shelf, and give an updated feel to the flavours and packaging that people know and love."

The new-look packs are available in UK stores, including Tesco, TJ Morris, Wilkos, Poundworld and Poundstretcher, as well as various independent retailers.