The bottled water industry is facing stiff competition from a raft of startups looking to reduce water and plastic waste as demanded by today’s sustainable-conscious consumer.

The new kid on the block is Sküma Water, a London-based firm that makes a water filtration system which reinfuses tap water with electrolytes that are fully customisable.

Sküma Water has just come off the back of a successful pre-seed funding round, which raised €345K (£300K) – enough to extend its manufacturing capacity and build its D2C sales pipeline.

“The functional drink industry is growing rapidly; however, few at-home water purification systems are as easy to use as what Sküma Water has developed, while generating zero waste,” said Sarah Barber, CEO at Jenson Funding Partners, the venture capital firm that led the early-stage funding.