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New Food and Beverage Product Launches, October 24 – 28

Food Industry Executive 2022-11-10
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Tasty cake truffles, plant-powered snacks, instant smoothies, and crispy shrimp are some of the latest new food and beverage products in this week’s roundup. 

Entenmann’s: Cake Truffles

Photo: Entenmann’s

Entenmann’s Cake Truffles have arrived in Chocolate Delight and cookies & Crème varieties. 

The bite-sized cakes are individually wrapped for treat time and come in boxes of eight. Both varieties have a smooth chocolate coating, and cookies & Crème includes white chocolate morsels as part of the filling.

Entenmann’s Cake Truffles are now available at selec retailers in the Northeast for a suggested price of $6.89 per box.

Gorton’s Seafood: Southern Style Shrimp

Photo: Gorton’s Seafood

Gorton’s Seafood announced a new addition to its shrimp portfolio — Southern Style Shrimp. 

Featuring a crunchy coating made with buttermilk, pepper, and southern-inspired herbs and spices, the Southern Style Shrimp makes a great appetizer, salad topper, or tasty addition to a variety of recipes.

The new product will be available to selec customers this fall, with national distribution coming early next year. The suggested retail price is $6.99 per 9.2-oz. box.

Gordo’s Cheese Dip: Homestyle Recipe

Photo: Gordo’s Cheese Dip

Gordo’s is adding a Homestyle variety to its line of Cheese Dip flavors. 

The new dip is made with real, high-quality cheese and chunks of real tomatoes, chiles, and jalapeños. It will be available at selec Walmart locations starting November 1.

waterdrop: Microlytes

Photo: waterdrop

Also launching November 1 is the latest product from waterdrop — Microlytes. 

Microlytes are hydration-boosting beverage cubes that contain five electrolytes and nine vitamins. Unlike traditional sports drinks, Microlytes are naturally flavored, include no sugar or caffeine, and eliminate can and bottle waste with their dissolvable cube form.

Consumers can purchase 12-packs of three flavors (melon, grapefruit, and blueberry) for $15.

kencko: New Instant Smoothie Flavors

Photo: kencko

Instant smoothie maker kencko added three new flavors to its lineup this week:

  • Tropical Blues: kiwi, blue spirulina, pineapple
  • Pitaya Pinks: red dragon fruit, passion fruit, raspberries 
  • Sunny Guavas: guava, mango, papaya 

kencko products are available through a Smoothie Subscription and cost $2.49 per smoothie.

Fresh Cravings: New Hummus Flavors

Photo: Fresh Cravings

Fresh Cravings added three new flavors to its line of chilled dips — Jalapeño Cilantro, Lemon Garlic, and Mediterranean. 

All Fresh Cravings Hummus recipes contain premium ingredients like chickpeas, tahini, and Chilean Extra Virgin Olive Oil.

The new flavors are now available at nationwide Walmart locations.

Harvest Snaps: Selects Baked Navy Bean Snacks

Photo: Harvest Snaps

Harvest Snaps launched its line of Selects Baked Navy Bean Snacks in Loaded Taco, White Cheddar Jalapeño, and Honey Dijon varieties.

The snacks are packed with plant protein and fiber, are certified gluten-free, and contain no wheat, soy, nuts, peanuts, or eggs. 

The new products are now available at nationwide retailers for a suggested price of $4.99 per 4.2-oz bag.

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