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General Mills has introduced mini-sized versions of its Trix, Reese’s Puffs and Cinnamon Toast Crunch cereal brands.
All three bite-sized cereals come in a small, round shape.
“Sometimes the best new innovation is the smallest one,” said Mindy Murray, senior marketing communications manager at General Mills. “There’s such a love right now for full-size things that have been shrunk into mini versions, and we realised we could do the same with our cereals.”
The bite-sized cereals will be available at selec retailers nationwide for $3.99 in full-sized boxes.
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