The global women’s health market was valued at $38.11 billion in 2021 and is expected to grow at a compound annual growth rate (CAGR) of 4.8% from 2022 to 2030, according to statistics from market intelligence company Grand View Research.

As women account for 80% of consumer purchasing decisions in the healthcare industry, and with an increase in life expectancy boosting the worldwide menopausal population, there is space for innovation and increased opportunities for brands to offer personalised approaches – making women’s health a promising category.

With more women looking to preventative health approaches in the wake of the pandemic – not to mention solutions for stress and anxiety – Asia-Pacific dominated the global market in 2021, with Europe not far behind, as consumer awareness of health and fitness grew.

Iron + Vitamin C + Folic Acid Syrup

In Croatia, Medex launched its Iron + Vitamin C + Folic Acid Syrup. The dietary supplement, which also includes royal jelly and beetroot, is aimed at people experiencing fatigue, including during menstruation, pregnancy, and breastfeeding.

Her Care Juice

Sri Sri Tattva brought out a product in India called Her Care Juice. Made with Ayurvedic herbs including ashwagandha, aloe vera, and methi, this product stood out for our editor, Kirstin Knight, for the claim that it can help relieve period pain and polycystic ovary syndrome (PCOS) symptoms, as well as support female reproductive and bone health.

Natabiol Tablets

In Ethiopia, MedEq’s Natabiol Tablets are now available, providing all the “must-have” vitamins, minerals, and trace elements needed by mothers-to-be. They contain iron and folic acid, but also include iodine, which enhances the development of the babys brain, while ginger root extract is hoped to combat nausea and vomiting associated with pregnancy.

Blood Orange and Coconut Blend Motherhood Hydration Powder

Franjo’s Kitchen x Bumpnbub Blood Orange and Coconut Blend Motherhood Hydration Powder is now available in Australia. Designed for pregnancy, birth, and breastfeeding, it made our editor’s choice for its ingredient list, which includes coconut water powder to support rapid hydration; red seaweed for iodine, iron, and vitamins C, B-12, and K; cranberry powder for urinary health; and ground ginger for nausea.

Multivitamin and Mineral Food Supplement with Botanicals

In the UK, Boots brought out its Multivitamin and Mineral Food Supplement with Botanicals. Formulated with vitamin B6 to balance hormonal activity and magnesium to support psychological function, it was picked for its array of purported health benefits. The product contains calcium, vitamin D, vitamin B6, and soya isoflavones, as well as an active botanical tablet specially formulated for menopausal symptoms.

Sage Perspiration Relief Oral Liquid

Wanderlust launched a Sage Perspiration Relief Oral Liquid on the Australian market, which it describes as a “plant active in a readily absorbed liquid herbal extract”. According to the manufacturer, it can help reduce excessive perspiration and relieve night sweats associated with menopause.

Womens Meno Care Strawberry Flavoured Nutraceutical Powder

In India, Plix made available its Womens Meno Care Strawberry Flavoured Nutraceutical Powder. Formulated with liquorice, black cohosh, and chasteberry extracts, it is claimed to support hormonal balance and offer healthy transition support, with a blend of Ayurvedic herbs and antioxidants to help manage hot flashes, mood swings, low energy, and night sweats.

All product information taken from Mintel’s Global New Product Database