Related Searches: Tea Vitamin Nutrients Ingredients paper cup packing

Food & Health Ingredients
Health & Nutrition
Processing & Packaging
Starch & Starch Derivatives

Global Brands acquires three alcohol brands from Molson Coors

FoodBev Media 2023-01-06
Share       
Tag: Industries

Independent drinks company Global Brands has announced the acquisition of three alcohol brands from Molson Coors Beverage Company.

Hooper'sAccording to the company, the acquisition of the Hooch, Hooper’s and Reef trademarks will give Global Brands freedom to grow them “in a way that aligns with the company’s vision”. The brands – which, under license from Molson Coors have been produced and distributed by Global Brands since 2012 – will now form part of its owned portfolio.

Nino Beneta, managing director of Molson Coors Export and License EMEA & APAC, said: “We are excited to see Global Brands progress in growing these brands over the last decade and look forward to seeing the continued success and growth of the Reef, Hooper’s and Hooch brands going forward”.

Reef

He added: “Moving forward as an EMEA & APAC Export and License team, our focus will continue to be on a selec portfolio of key international brands such as Coors, Staropramen, Carling, Madri Excepcional and Blue Moon.”

Steve Perez, chairman and founder of Global Brands, added: “This will give us the opportunity to invest further into the brands with the added security of owning the equity. This deal will reinforce Global Brands’ position as the leading independent producer of RTD brands in the UK”.

He continued: “We have lots of ideas for innovation and look forward to sharing these with the trade and consumers shortly. We have enjoyed a fantastic supportive relationship with Molson Coors over the years and look forward to continuing working closely together through their route-to-market team.”

Terms of the deals were not disclosed.

E-newsletter

Subscribe to our e-newsletter for the latest food ingredients news and trends.

Tags

Recommended Products

Compound probiotic drinks

Compound probiotic drinks

Medicine packaging NO.CFA—57

Medicine packaging NO.CFA—57

packing strap 2R2A9567

packing strap 2R2A9567

Top

SJGLE B2B Website : 中文版 | ChineseCustomer Service: 86-400 610 1188-3 ( Mon-Fri 9: 00-18: 00 BJT)

About Us|Contact Us|Privacy Policy|Intellectual Property Statement

Copyright 2006-2023 Shanghai Sinoexpo Informa Markets International Exhibition Co Ltd (All Rights Reserved). ICP 05034851-121