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The report (published in Issue 136 of HerbalGram) is based on U.S. retail sales data provided by SPINS and Nutrition Business Journal (NBJ). It was written by Tyler Smith, managing editor of HerbalGram; Haleigh Resetar, corporate communications specialist at SPINS; and Claire Morton, senior industry analyst at NBJ.
The 2021 Herb Market Report includes tables of total U.S. herbal supplement sales from 2000 to 2021 and the 40 top-selling herbs in the U.S. mainstream and natural retail channels. As ABC reports, several ingredients that saw growth during 2020 at the start of the COVID-19 pandemic continued to see increased sales in 2021. Looking at some specifics:
“based on the near-record sales growth of herbal supplements in 2021, it appears that consumers continued to prioritize self-care using herbal dietary supplements during the second year of the pandemic,” said Smith, in the press release. “As pandemic-related stressors became somewhat entrenched in 2021, consumer spending increased for products in categories such as mood support, digestive health, and energy. Perhaps surprisingly, sales decreased for some herbs commonly sold for immune support, but 2021 sales of these ingredients were still largely higher than in 2019. This suggests that consumer spending in some supplement categories may be returning to pre-pandemic levels.”
ABC Founder and Executive Director Mark Blumenthal added: “The annual ABC Herb Market Report is one of the most comprehensive and well-researched publications reflecting the continued consumer demand for health-promoting, plant- and fungi-based natural products. For over 30 years, ABC has informed the public of the almost uninterrupted growth in the public’s interest in and uses of herbs as natural products for a wide variety of health benefits.”
Blumenthal expressed ABC’s deep gratitude to HerbalGram Smith, who has co-authored the annual ABC Herb Market Report since 2014, as well as to SPINS and NBJ for their collaboration.
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