Legal developments impacting advertising claims substantiation, correcting unsubstantiated claims, working with influencers…these topics and more will be addressed at the American Conference Institute (ACI)’s 6th Annual Forum on Advertising Claims Substantiation, taking place February 9–10, 2023. The event will be live-streamed as well as in person at New York City Bar Association, New York, NY. An esteemed faculty of advertising industry stakeholders, including in-house counsel and representatives from consumer protection groups, will updat attendees on the latest legal and regulatory challenges facing advertising and marketing professionals.

The Forum on Advertising Claims Substantiation will address:

• 2022 Year in Review: A Look Back on Key Legal Developments and Trends Impacting Advertising Claims Substantiation
• Q&A with the FTC and the NAD
• Substantiating ESG Claims: Examining the Next Shades of Green and Socially Conscious Claims
• The metaverse: What Every Advertising Attorney Needs to Know about Substantiating Claims in the New Virtual Marketplace
• NFTs As a Form of Advertising: A Study on New Claim Substantiation Risk in the Virtual World
• Avoiding Data Privacy and Ethical Violations in Claims Made Through New Digital Technologies
• Influence, Power, and Perception: Finding Solutions to Evolving Claims Substantiation Challenges When Using Influencers and Endorsers
• Class Action Outlook for Ad Claims: Lesson Learned and Future Forecasts
• …and more.