FFP has launched a clean label antimicrobial ingredient, VegStable Secure, that allows brands to naturally protect a variety of foods from pathogens and spoilage by inhibiting the growth of Listeria monocytogenes without compromising on functionality or taste.

Consumers remain willing to pay more for premium food with simple and natural ingredients and with a clean label while avoiding “chemical-sounding” ingredients and solutions, notes FFP. 

FFP cites the International Food Information Council’s (IFIC) data about consumer perspectives on food ingredients, identifying 64% of consumers who said they try to choose foods made with clean ingredients. Meanwhile, 71% said they would pay more for food and beverages made with ingredients that they recognize and trust. 

“VegStable Secure is a real game-changer for the industry in terms of antimicrobial protection because it helps brands control Listeria monocytogenes, extend shelf life, and keep foods safe and secure – naturally, with the power of plants,” says Jason Reicks, vice president of Market Development, Performance, FFP.

“Antimicrobials such as sodium acetate, sodium lactate, and nitrates play an essential role in the modern food supply chain to ensure that products stay safe and fresh. However, many of today’s consumers have an increased focus on cleaner labels and are seeking natural alternatives to these common synthetic antimicrobials,” he continues.

Targeting spoilage 
VegStable Secure targets Listeria monocytogenes and spoilage bacteria that compromise food integrity. Its simple ingredient statement, coupled with a clean flavor profile, provides food manufacturers the ability to deliver products with greater consumer appeal, notes the company.

It can extend the shelf life of various applications such as deli meats, hams, hot dogs, and more.

FFP lists benefits, including keeping products safe and secure from pathogens and spoilage, improving food safety, providing a clean flavor profile with no sensory impact and displaying a simple consumer-preferred, USDA-approved ingredient declaration.

“Additionally, our natural ingredients are sourced from partners we know and trust so that we can ensure the highest quality and safest ingredients possible,” adds Reicks. 

“Our line of VegStable products are minimally processed, all-natural ingredients that eliminate the need for synthetic functional ingredients. As longtime experts in delivering naturally delicious ingredient solutions, FFP harnesses the goodness of nature to help our partners meet the rising demands for a cleaner label. From natural cures and a clean label phosphate alternative to natural antioxidants, our team is committed to providing solutions that are real, simple and better.”