10 Oct 2023 --- A growing awareness of natural and holistic approaches to health is propelling the demand for botanicals. Consumers today are seeking clean, plant-based alternatives to conventional pharmaceuticals. According to Euromed, this shift is driven by several key factors.

Nutrition Insight speaks with Andrea Zangara, head of scientific communication and medical affairs at Euromed, ahead of the company’s webinar next week to discuss botanicals designed for a “youthful tomorrow.”

“The demand for botanicals is driven by a desire for comprehensive, multifunctional and holistic solutions that address the interconnectedness of physical and mental health. With their phytocomplexes, botanicals uniquely position themselves to provide these benefits, offering a holistic approach to wellness that single chemical entities cannot match. This makes the botanical industry particularly innovative and appealing to consumers,” he says. 

Age in focus
Zangara remarks that the desire for preventive health measures, the population’s focus on healthy aging, and a preference for sustainable and environmentally friendly products drive the demand for botanicals. 

A growing awareness of natural and holistic approaches to health is propelling the demand for botanicals.“In general, botanicals offer a comprehensive approach to health by contributing to multiple aspects of well-being, including physical performance, cognitive function and vitality. However, what truly sets key botanical ingredients apart is the quality and consistency of their botanical extracts,” outlines Zangara. 

Moreover, the global emphasis on health and wellness has never been stronger. Euromed is witnessing consumers proactively taking steps to enhance their physical fitness, vitality and overall health. The company says its botanical ingredients “align perfectly with this wellness-focused zeitgeist.”

Utilizing technologies 
Euromed remains at the forefront of technology adoption, utilizing innovative extraction and purification methods to create high-quality, bioavailable botanical extracts. These technologies improve product quality and effectiveness.

The company uses Emerging Extraction Technologies. Zangara highlights that the botanicals industry is experiencing a “transformative phase” by integrating cutting-edge technologies that significantly enhance the extraction, concentration and bioavailability of active compounds from botanical sources.

“At Euromed, our commitment to innovation is unwavering, and we continuously explore and experiment with emerging technologies to extract the best out of our ingredients,” he comments.

High bioavailability is also at the forefront of innovation for the company. 

“Our extracts are meticulously designed to be highly bioavailable, ensuring that consumers can fully harness the benefits of these natural compounds. This focus on bioavailability is a testament to our dedication to providing products that deliver real results,” says Zangara. 

Further, by utilizing Concentration with Phytochemical Integrity, Euromed employs innovative methods that allow the company to concentrate target molecules while preserving the full phytochemical profile of botanicals. “This ensures that our extracts maintain their holistic properties and offer comprehensive health benefits.”

Finally, the Modernization of Traditional Processes means that Euromed can pioneer the modernization of traditional extraction processes. 

“For instance, we’ve adopted chromatographic resins as a clean alternative purification method, ensuring our extracts are of the highest purity. Additionally, membrane filtration and advanced active purification and contaminant reduction techniques are integral to our processes.”

“As we keep expanding the portfolio, conduct rigorous research and foster collaboration with research institutions, consumers can look forward to a range of evidence-based, high-quality botanical products in the near future,” explains Zangara.

Key ingredients that offer a range of benefits 
One notable aspect of the current demand for botanicals is their versatility. 

These plant-based ingredients can contribute to various dimensions of health, including physical performance, cognitive function, and overall vitality. This multifunctional aspect is particularly appealing to consumers who seek holistic health solutions.

Zangara says that key botanical ingredients like pomegranate, CuberUp, and Spisar are gaining prominence because they are backed by robust scientific research. 

“These botanicals have demonstrated their effectiveness in clinical studies, instilling confidence in their health benefits. Consumers increasingly seek evidence-based solutions and these key botanicals fit this criterion.”

“Innovations in extraction and formulation technologies are making botanicals even more appealing,” he adds. As the population ages, there’s a growing focus on healthy aging and maintaining vitality.

“These advancements improve the bioavailability and efficacy of active compounds, ensuring that consumers can derive the maximum benefits from botanical ingredients. For instance, CuberUp utilizes an eco-friendly water-based extraction process (Pure-Hydro Process) that concentrates target compounds, gently improving bioavailability, as well as Spisar and Pomanox ingredients. 

The company’s webinar will showcase the potential of these three botanical extracts from Euromed mentioned above in supporting athletic performance, joint health, muscle strength, and cognitive function, promoting an active lifestyle and youthful well-being for consumers.

Additionally, Zangara will also discuss the growing interest in the gut-brain connection and its impact on overall health. Botanicals like pomegranate, with their prebiotic properties and potential to reduce inflammation in the gut, align with this emerging focus on digestive wellness and its relationship to cognitive well-being.

Viewers of the webinar “Prepare, Repair, Go: Botanicals for a Youthful Tomorrow” can expect to gain a comprehensive understanding of several key aspects related to botanical ingredients and their role in health and well-being. 

Listeners will also get a glimpse into Euromed’s pipeline of new botanical ingredients and innovations, highlighting the company’s dedication to delivering cutting-edge, evidence-based products.