It’s that time of the year again — time to take a look at the trends shaping the food industry in the year ahead. To give you a picture of what consumers will be craving, we’ve rounded up some of the latest predictions for the biggest food trends of 2024.

nclick="javascript:window.open('https://go.adm.com/trends-flavor-and-color-outlook-2024', '_blank', 'noopener'); return false;">ADM’s 2024 Flavor and Color Outlook

ADM named four trends that will impact flavors and colors in 2024:

• Though rising prices have placed emphasis on value, consumers still want to experience luxury and self-expression and are seeking indulgent flavors and colors that reflect their personal values.
• Private-label brands will be able to take advantage of the #dupe trend, which promotes affordable, yet authentic alternatives to popular brands or products.
• As consumers gravitate toward better-for-you products, they’ll be looking for colors and flavors that signal gut health, relaxation, energy, and other functional benefits. 
• Rules are meant to be broken, so consumers are seeking colors and flavors that challenge traditions and break boundaries. Rich, vibrant colors and flavors; unconventional combinations; and tastes from under-represented regions will shine here.