Related Searches: Tea Vitamin Nutrients Ingredients paper cup packing

Food & Health Ingredients
Health & Nutrition
Processing & Packaging
Starch & Starch Derivatives

Bakery businesses boosted by young consumers seeking health kicks, finds Tate & Lyle

Food Ingredients First 2023-11-30
Share       
Tag: bakery

30 Nov 2023 --- New research from Tate & Lyle suggests younger consumers (18-34) are driving growth in the UK and Europe’s bakery sector, with almost half (45%) of these consumers purchasing bakery products every day. Meanwhile, one-third of consumers over 34 are also buying baked goods on a daily basis. 

The ingredients company highlights the important role additional nutritional benefits play in making bakery products more appealing to consumers.

 

Lin Peterse, Tate & Lyle’s category development manager for bakery in Europe, says: “The research findings point to a number of emerging trends and behaviors, including a new focus on wellbeing driven by a more holistic approach to health.”

 “We’re noticing there is a lot more focus on positive nutrition claims. In addition to claims like ‘reduced fat’ and ‘reduced calories,’ consumers are increasingly seeking products high in fiber or protein.”

“As a result, protein bars or high fiber snacks, which used to be considered ‘performance products,’ are becoming more mainstream, and consumers are also starting to look for fiber and protein claims on products like cakes and biscuits.”

Positive nutrition claims
In light of the research findings, Tate & Lyle calls on manufacturers to recognize the importance of positive nutrition claims in winning over shoppers.

The findings show that while traditional health considerations like sugar and calorie content remain important to consumers, 67% ranked additional nutritional benefits as a priority and two-thirds of consumers are likely to choose bakery products with added fiber claims.

The report explores the impact of High Fat, Salt and Sugar display regulations in the UK and other regulatory changes like Nutri-Score in European countries on buying habits.

Checkout convenience
Two-thirds (65%) of consumers said they would like manufacturers to reformulate the recipes of their favorite bakery products so they can still have the convenience of buying them at aisle ends or by checkouts.

“[This demand] means manufacturers may need to review some of their formulations to attract new consumers and keep existing ones,” says Peterse.

“But when it comes to product reformulation, it has got to be a balancing act between making products healthier while maintaining quality. For example, if you switch out a large quantity of sugar, you will need to find a way to maintain texture and mouthfeel, which might mean adding fibers, such as our Promitor Soluble Fibre.”

Tate & Lyle recently announced an investment program in its corn wet mill in Boleráz, Slovakia, to establish new capacity for its non-GMO Promitor Soluble Fibers.

The company’s Bakery Digest report analyzed consumers’ consumption and purchasing behaviors across various bakery products, including bread, cereals, cakes, biscuits, pastries and bars.

E-newsletter

Subscribe to our e-newsletter for the latest food ingredients news and trends.

Tags

Recommended Products

sweet potato starch sifter

sweet potato starch sifter

Pea starch processing line

Pea starch processing line

DGZQ type airflow drying system

DGZQ type airflow drying system

Calcium Citrate Tetrahydrate

Calcium Citrate Tetrahydrate

VM300T/A Vacuum Packager

VM300T/A Vacuum Packager

Flash Dryer

Flash Dryer

Protein extraction process

Protein extraction process

Astaxanthin

Astaxanthin

Top

SJGLE B2B Website : 中文版 | ChineseCustomer Service: 86-400 610 1188-3 ( Mon-Fri 9: 00-18: 00 BJT)

About Us|Contact Us|Privacy Policy|Intellectual Property Statement

Copyright 2006-2023 Shanghai Sinoexpo Informa Markets International Exhibition Co Ltd (All Rights Reserved). ICP 05034851-121