Related Searches: Tea Vitamin Nutrients Ingredients paper cup packing

Food & Health Ingredients
Health & Nutrition
Processing & Packaging
Starch & Starch Derivatives

One in five adults confuse plant-based with real animal products

New Food Magazine 2024-01-25
Share       

Many consumers are now choosing to opt for vegetarian, vegan or flexitarian diet, but a new report by Opinium has unearthed that one in five UK consumers have confused plant-based products with real animal products due to branding or labelling.

But it doesn’t stop there. In fact, nearly a third of UK adults admitted that they are less likely to buy plant-based products if they resemble animal-based food, with 49 percent of survey respondents that follow a vegan diet stating they would prefer plant-based foods to differentiate from animal-based products.

Published by Opinium on behalf of UK & Ireland law firm Browne Jacobson, the report was created to support the position that plant-based products should be described using terminology unconnected with other animal products. The survey was carried out during November 2023 and questioned 2000 UK adults.

NEWS

One in five adults confuse plant-based with real animal products

According to a new report, 20 percent of UK consumers have confused plant-based products with animal products due to branding or labelling.

plant ba<em></em>sed

Many consumers are now choosing to opt for vegetarian, vegan or flexitarian diet, but a new report by Opinium has unearthed that one in five UK consumers have confused plant-based products with real animal products due to branding or labelling.

But it doesn’t stop there. In fact, nearly a third of UK adults admitted that they are less likely to buy plant-based products if they resemble animal-based food, with 49 percent of survey respondents that follow a vegan diet stating they would prefer plant-based foods to differentiate from animal-based products.

Published by Opinium on behalf of UK & Ireland law firm Browne Jacobson, the report was created to support the position that plant-based products should be described using terminology unconnected with other animal products. The survey was carried out during November 2023 and questioned 2000 UK adults.

Food Integrity Global Early Bird booking is open!

We are excited to announce that our flagship event, Food Integrity Global is BACK AND IN-PERSON from 17-18 October 2023 at the Millennium Gloucester Hotel in Kensington, London.

Attend to:

~ Learn from senior-decision makers from all facets of the f&b industry

~ Take part in lively debates on some of the industry’s most challenging topics including food safety, sustainability, transparency, trust and food safety culture

~ Meet with the most innovative manufacturers, retailers and ingredient suppliers

~ Reunite with your peers, face to face, during networking breaks and social events

Register your place now and receive up to £300 off your ticket price. Hurry, this offer ends soon!

BOOK NOW

Additional findings showed that 38 percent of consumers believe plant-based producers should be prohibited from naming plant-based food products after their animals or animal product counterparts.

‘Misleading food labelling and marketing practices can lead to severe consequences for food and drink producers, including regulatory enforcement, forcing producers to undertake a costly re-branding exercise,” said Conor Wileman, Associate at Browne Jacobson.

“In light of this research, it will be important for businesses producing plant-based food to stay abreast of UK and EU food law developments to ensure their products are compliant with any new regulations and statutory guidance.”

The findings come following controversy in the UK and EU regarding the banning of animal product terms to describe plant-based food. Currently, food producers and food business operators responsible for food labelling must ensure that the labelling and marketing of their products is not misleading. This is to avoid putting companies at risk of incurring fines and legal proceedings.

In addition to the above findings, the report showed that  the way food producers present, label and market plant-based products has an impact on consumers’ purchasing behaviour, with three in ten UK adults stating they are less likely to buy plant-based products if they resemble animal-based food.

Commenting on the findings of the report, Paul Kirkpatrick, Partner and Head of the Manufacturing and Industrials Sector, said the data is a “call to action for the UK Government.

“This research stresses the need for tighter regulation on the branding, labelling and marketing of plant-based products to protect consumers from confusion. We are aware of restrictions or the banning of certain animal product derived terminology in other countries and this research suggests further measures may need to be implemented in the UK,” continued Kirkpatrick.

E-newsletter

Subscribe to our e-newsletter for the latest food ingredients news and trends.

Tags

Recommended Products

stevia RA98%

stevia RA98%

Multi Vitamin Softgel

Multi Vitamin Softgel

Calcium Citrate Malate

Calcium Citrate Malate

Probiotics DHA-1/DHC-1/DHS-1

Probiotics DHA-1/DHC-1/DHS-1

Guarana dry extract

Guarana dry extract

SPIRIOR (SPI Series)

SPIRIOR (SPI Series)

ZXG Tube Bundle Dryer

ZXG Tube Bundle Dryer

Top

SJGLE B2B Website : 中文版 | ChineseCustomer Service: 86-400 610 1188-3 ( Mon-Fri 9: 00-18: 00 BJT)

About Us|Contact Us|Privacy Policy|Intellectual Property Statement

Copyright 2006-2023 Shanghai Sinoexpo Informa Markets International Exhibition Co Ltd (All Rights Reserved). ICP 05034851-121