Related Searches: Tea Vitamin Nutrients Ingredients paper cup packing

Food & Health Ingredients
Health & Nutrition
Processing & Packaging
Starch & Starch Derivatives

Gen Z scale back on non-essentials to prioritise healthy food

New Food Magazine 2024-04-29
Share       

Gen Z, those born between 1997 and 2012, are reportedly making lifestyle changes, scaling-back on non-essentials such as streaming services like Netflix and prioritising the purchase of healthy food, according to latest research from Lifesum.

“In this era of escalating costs, luxuries become dispensable, but a nourishing, balanced diet does not. While entertainment and gadgets have their appeal, it’s healthy food that Gen Z prioritise in their hectic lifestyles,” commented Signe Svanfeldt, Lead Nutritionist at Lifesum.

The data can be found in Lifesum’s 2024 State of Healthy Eating and Wellbeing Report, which explored consumer dietary habits. The report found that, due to the cost-of-living crisis, Gen Z are willing to make “sacrifices” for healthier eating, including fashion, tech and streaming services.

In fact, the report found that 62 percent of Gen Z shared that they would cut back fashion purchases to prioritise spending on healthier food. Meanwhile, 55 percent said they would do the same for tech and gadgets, 37 percent for online courses and 36 percent for streaming services.

Lifesum has highlighted that, for Gen Z, healthy eating has “emerged as an affordable and accessible source of pleasure, particularly at a time when indulging in major experiences like travel may seem unattainable”.

“Investing in health today can lead to long-term benefits, potentially reducing healthcare costs down the line,” continued Signe.

“As the cost-of-living crisis continues, health is becoming a significant focus and reflects a growing desire for self-care and responsible spending,” Signe concluded.

E-newsletter

Subscribe to our e-newsletter for the latest food ingredients news and trends.

Tags

Recommended Products

AMOCTASIM DUO Dry syrup

AMOCTASIM DUO Dry syrup

Queen Bee Mother Dry Powder

Queen Bee Mother Dry Powder

Top

SJGLE B2B Website : 中文版 | ChineseCustomer Service: 86-400 610 1188-3 ( Mon-Fri 9: 00-18: 00 BJT)

About Us|Contact Us|Privacy Policy|Intellectual Property Statement

Copyright 2006-2023 Shanghai Sinoexpo Informa Markets International Exhibition Co Ltd (All Rights Reserved). ICP 05034851-121