Kevin Hochman has been named president and chief concept officer of KFC U.S. at Yum! Brands, Inc. He will report to Roger Eaton, chief executive officer of KFC Global, and will be responsible for driving overall KFC brand strategy and performance of the business in the United States, with a continued focus on customers, franchisees, innovation and operational efficiency.

Mr. Hochman joined KFC U.S. as chief marketing officer more than three years ago. Under his leadership, the business has grown same-store sales and transactions for 10 consecutive quarters. Previously, Mr. Hochman held a number of brand management and marketing leadership roles at Procter & Gamble.

“Kevin Hochman is an exceptional brand builder and marketing innovation leader with an extremely strong track record of success,” said Greg Creed, c.e.o. of Yum! Brands. “He has led KFC’s incredible brand re-launch and brought back the greatest chicken salesman in the world, Colonel Sanders, to pop culture. He’s the perfect person to continue to grow and elevate KFC U.S. into a distinctive, relevant brand that people trust and champion. Kevin’s promotion is evidence that the power of Yum! Brands is our unrivaled culture and talent, which gives us the advantage of drawing from a strong bench of executives when bigger leadership opportunities like this one arise.”

Mr. Hochman succeeds Jason Marker, who has served as KFC U.S. president for the past three years and will resign from the company to pursue other opportunities.