Asked in a Populus survey of 2,000 UK adults, commissioned by environmental campaign group A Plastic Planet, if they support or oppose the introduction of a supermarket aisle that features only products that are free of plastic packaging 91%said they supported it.

Separately four in five (81%) of those surveyed said that they were concerned ‘about the amount of plastic packaging that is thrown away in the UK’.

Support for a supermarket aisle featuring only goods not wrapped in plastic packaging was highest in the North East, wher 96% of survey respondents backed the move.

The survey revealed that women are slightly more likely to support the introduction of Plastic Free Aisles then men (92% compared to 91%), while people aged 65 or over are more likely to advocate the measure than any other age group (94% compared to 89% of 25-34 year-olds).

Levels of concern were highest in Wales, with 86% of adults saying that they are worried about the amount of packaging that is thrown away.

A Plastic Planet Co-Founder Sian Sutherland said: “It’s becoming increasingly clear that the Great British Public wants a fresh alternative to goods laden with plastic packaging. Too much of our plastic waste ends up in oceans and landfill.

“Consumer demand for products that generate less plastic waste is higher than ever. A Plastic Free Aisle would help supermarkets meet the needs of shoppers who are fed up of buying products covered with layer after layer of throwaway plastic.

“For years we’ve able to buy gluten-free, dairy-free, and fat-free, so why no plastic free?”

Professor Hilary Kennedy of Bangor University’s School of Ocean Sciences said: “There is a growing body of evidence that plastic waste poses a global challenge, directly affecting marine life and ecosystems.

“A Plastic Free Aisle in supermarkets would help encourage a reduction in the amount of plastic waste being dumped in our environment.”

A Plastic Planet is a grassroots campaign group which launched in March this year. The campaign aims to highlight the growing plastic crisis that threatens both the environment and human health.