PureCircle is launching its new Sigma-XceleratorSM product development tool which helps to provide custom stevia ingredient combinations that maximize product taste sugar reduction, speed to market, cost and solubility. 

The stevia leaf contains more than 40 steviol glycosides, each with different performance attributes. That can make identifying the right combination of stevia ingredients for a specific product, time-consuming for a beverage or food company, according to PureCircle.

The company’s new Sigma-XceleratorSM tool facilitates that process, thereby shortening the time to achieve taste optimization, saving the customer money and getting its product on retailers shelves faster.

Using this new tool, PureCircle can now offer customers turnkey solutions which simplify their development work to achieve the most sugar-like taste in food and beverages. Powering this tool is PureCircles robust portfolio of stevia sweeteners and flavors, deep stevia expertise and strong analytics performed within an application matrix.  

All of that enables PureCircle to identify ideal combinations of steviol glycosides which best meet a products taste and sugar reduction challenges.

Sigma-Dairy, Sigma-Tea and Sigma-Beverage have all been specifically tailored to achieve high performance in their respective categories, and now the Sigma-XceleratorSM tool takes these solutions one step further by developing a unique ingredient combination for a customers specific product and requirements.

“The Sigma-XceleratorSM tool provides individualized support for food and beverage companies by ultimately making stevia an easier ingredient to work with,” says Faith Son, Head of Marketing and Innovation.

“This tool will simplify our clients product formulation work by reducing development time, allowing great-tasting products to come to market more quickly and efficiently. By combining the best-tasting stevia glycosides in varying amounts, we now understand how stevia sweeteners work best at achieving modest to deep sugar reduction levels while enabling great taste in food and beverage products.”