UK supermarket giant Tesco is set to remove over a hundred more best before dates from its fruit and vegetables, as customers say it helps them reduce food waste.

Newly commissioned research reveals 69 per cent of customers believe scrapping best before dates is a good idea. Fifty three per cent of shoppers in the same survey saying they believe scrapping best before dates makes a difference, helping them keep perfectly good food for longer.

Best before dates will be scrapped on 116 additional products including apples, oranges, cabbages and asparagus. This follows the supermarket removing the guidance dates from around 70 fruit and veg lines earlier this year.

The company says the scrapping is part of Tesco’s commitment to reduce food waste, helping to prevent perfectly edible food from being thrown away as a part of its farm to fork approach to tackling food waste.

Tesco’s Head of Food Waste Reduction Mark Little said,

“Removing best before dates is our way of making it easier for customers to reduce food waste at home and save money in the process.

“It’s simply not right that food goes to waste and we’re going to do everything we can to help.”

Last week, CEO Dave Lewis called for global transparency on food waste as twenty-seven of Tesco’s biggest suppliers published their food waste data for the first time.

Tesco became the first UK retailer to publish the amount of food wasted in its UK operations in 2013. The retailer is now over 70 per cent of the way towards its goal that no food that’s safe for human consumption goes to waste from its UK stores and distribution centres.

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