Cadbury Dairy Milk has expanded its product range with the introduction of a chocolate bar that contains 30% less sugar.

More than 20 scientists, nutritionists and chocolatiers have worked for more than three years to achieve 30% less sugar with no artificial sweeteners.

The company claimed that the new bar retains the irresistible taste of the original chocolate.

Cadbury Dairy Milk 30% Less Chocolate is available from July 2019. The company claims that the launch of the product is the most significant innovation in the brand’s history.

The company said that other products, including the popular Dairy Milk bar, as well as Dairy Milk Caramel, Dairy Milk Fruit & Nut and Dairy Milk Oreo, will continue to be available.

According to Nielsen market data up to 18 May, Cadbury Dairy Milk was the nation’s favourite chocolate bar.

Cadbury associate marketing director Claire Low said: “We’ve recognised that there is an increasing trend for people wanting to manage their sugar intake and that’s why we have worked tirelessly to create a Cadbury Dairy Milk bar with 30% less sugar, which stills tastes great.

“We are committed to responding to relevant consumer trends, and are always striving to offer chocolate lovers greater choice through exciting innovations and portion control offerings.”

Cadbury is a British confectionery company, which has been wholly owned by Mondelez International since 2010.

Mondelēz International, which recorded net revenues of approximately $26bn in 2018, offers iconic global and local brands such as Oreo, belVita and LU biscuits, Cadbury Dairy Milk, Milka and Toblerone chocolate, as well as Sour Patch Kids candy and Trident gum.

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