Noto has launched six variants of low-calorie, high-protein ice cream. These include Dark Chocolate, Caramel Sea Salt, Spicy Guava, French Vanilla, Mangoes and Cream and Mocha Choco Chip.

With each tub including only 75-95 calories, 3g of fat, 75 percent less sugar than regular ice creams, and a healthy helping of prebiotic fibres, which is also Keto-friendly, this is just the ideal treat that you can have multiple times a week.

It was founded by the husband-wife duo of Ashni Sheth and Varun Sheth, who aim at disrupting many misconceptions surrounding calories and taste with this brand concept.

They said, “This generation is exceedingly mindful of what is on their plate. Diets are no longer a fad but a lifestyle. People want to eat right to feel good. We give them just that.”

“Most people associate healthy products with bland taste and lack of flavours. This is an important insight from our survey, as we want people to know that we have done everything possible to make sure taste is not compromised just because it’s a healthy product,” the couple added.

“We have gone out of our way to ensure Noto tastes just as creamy and delicious as your regular tub of indulgent ice cream,” they stated.

With a degree in Culinary Arts from New York, Varun is the man behind Pizza Kitchen by 1Tablespoon, while Ashni, a communications major from St Xavier’s College, Mumbai, and design alumni from Istituto Marangoni, Milan, is marketing and communications head, 1Tablespoon. They bring creative flair and artistic ideas to Noto.

Noto is priced competitively at Rs 95 for 125ml tubs and Rs 350 for 500ml tubs. The product is available at the following retail stores across the city - Society Stores (Lokhandwala and Santacruz), Noble Chemist (Juhu and King’s Circle), Neelam Foodland (Bandra West), Foodiez (Bandra West), Universal Pharmacy (Bombay Central), Rajat Stores (Malabar Hill), Kenorita Super Market (Nepean Sea Road), Welcome Stores (Malabar Hill), Shah Provisions (Malabar Hill) and Eatela (Prabhadevi).

It can be ordered online via Swiggy which covers the following localities: Bandra, Khar, Santacruz, Lower Parel, Mahalaxmi, Worli, Prabhadevi, Matunga East, Sion, Dadar and Wadala.