The new product line includes the companys first ready-to-cook plant-based burger to be sold in the refrigerated meat case and frozen, fully prepared plant-based Chikn tenders and nuggets.

The plant-based Chikn tenders and nuggets, also made with non-GMO soy, will be placed in the freezer section next to traditional chicken offerings, making them easy for consumers to find. All MorningStar Farms foods are clearly labelled as plant based.

"As more consumers are choosing a flexitarian lifestyle and actively reducing meat, were thrilled to be extending the MorningStar Farms portfolio with a delicious and satisfying meat-like experience," said Sara Young, General Manager, MorningStar Farms, Plant-based Proteins.

The new Incogmeato by MorningStar Farms items, available in grocery stores and foodservice beginning in early 2020, include plant-based burger patties, refrigerated; plant-based Chikn tenders, frozen fully prepared; and plant-based Chikn nuggets, frozen fully prepared.

"We know that about three-fourths of Americans are open to plant-based eating, yet only one in four actually purchase a plant-based alternative," Young said. "So, the intent is fully there, but it hasnt necessarily been followed with action. We know the number one barrier to trying plant-based protein is taste. These consumers are still seeking the amazing taste, texture, and sizzling qualities of meat but want a better alternative for themselves and the planet."

The new Incogmeato by MorningStar Farms plant-based portfolio will hit retail meat cases in grocery stores and foodservice in early 2020. Sold in the refrigerated meat case, the 4-ounce plant-based patties are made with non-GMO soy.

Vegetable burger manufacturer MorningStar Farms has announced that it will introduce a new addition to its plant-based portfolio, with the entry of Incogmeato by MorningStar Farms.

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