Sonoma Brands completes acquisition of Chef’s Cut Real Jerky Co

foodprocessing-technology 2020-07-14

Tag: Sonoma Brands acquisition Real Jerky Co

Financial details of the deal have not been disclosed by either company.

Sonoma Brands managing director Kevin Murphy said: “Our goal is to re-energise the premium segment of the meat snacks category.

“Through a focus on product quality and innovation supported by impactful marketing and a thoughtful promotional strategy, we are committed to driving incremental growth for our retail partners while delivering a great product and experience to consumers.”

Established in 2009, Chef’s Cut claims that all its products are produced using real ingredients and premium cuts of steak.

Under the leadership of Jon Sebastiani, who leads Sonoma Brands and is also the founder of jerky brand Krave, Chef’s Cut will continue to develop alongside Krave.

Krave was sold to The Hershey Company by Sebastiani in 2015. Sonoma Brands acquired Krave from The Hershey Company in June.

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