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Joywell Foods raises funds to finance business growth

foodprocessing-technology 2020-07-28
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Food technology company Joywell Foods has raised $6.9m in a Series A funding round to expand its business.

Previously known as Miraculex, the company manufactures food products that are based on naturally sweet proteins sourced from fruits.

The funding will be used to fast-track the development of its sweet protein platform, enhance its offerings portfolio and expand R&D operations.

The funding round was led by Evolv Ventures, a venture fund supported by Kraft Heinz.

Evolv Ventures founder and partner Steve Sanger said: “We believe in the sweet protein space and its application in consumer products.

“Joywell Foods is a thought leader in this area and is pioneering solutions that enable great taste and reduce mainstream sugar consumption. The company has the potential to make a big impact on the sweet protein space.”

Sanger has also joined Joywell Foods’ board as its new member.

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