Kraft Heinz has hired three new executives for leadership positions in its U.S. operations.

Cory onell will be the new president of U.S. sales. onell had been senior vice president of sales for the J.M. Smucker Co., after stints at Campbell Soup Co., Kimberly-Clark Corp., Mondelēz International and Kraft Foods.

Sanjiv Gajiwala will be U.S. chief growth officer. Gajiwala had been senior vice president of marketing at Mike’s Hard Lemonade Co.

Stephanie Peterson joined Kraft Heinz at the end of May as the first head of U.S. communications. Before Kraft Heinz, Peterson served in senior-level communications roles at PepsiCo, Kind Snacks, and, most recently, IHOP Restaurants.

“I am thrilled to welcome Cory, Sanjiv, and Stephanie to the Kraft Heinz family and believe they will add tremendous value to our business by helping accelerate our transformation agenda and drive growth,” Carlos Abrams-Rivera, U.S. Zone President for Kraft Heinz said in a statement.