Related Searches: Tea Vitamin Nutrients Ingredients paper cup packing

Food & Health Ingredients
Health & Nutrition
Processing & Packaging
Starch & Starch Derivatives

Sovos concludes acquisition of pancake and waffle mix brand Birch Benders

foodprocessing-technology 2020-10-28
Share       

US food company Sovos Brands has concluded the acquisition of Birch Benders, which produces pancake, waffle mixes, toaster waffles and baking cups.

Financial details of the deal have not been disclosed.

Sovos Brands president and CEO Todd Lachman said: “As one of the fastest-growing pancake and waffle mix brands, along with its delicious high-quality products, Birch Benders fits perfectly with Sovos’ mission to acquire and build a portfolio of one-of-a-kind brands.

“With the addition of Birch Benders, Sovos will now play in seven large categories: sauces, yoghurt, frozen entrées, pancake and waffle mixes, frozen waffles, soups, and pasta.”

based in Denver, Colorado, Birch Benders’ products are claimed to be organic, plant-based, non-GMO, protein, paleo, and keto alternatives.

With the completion of the deal, Sovos Brands intends to further enhance its presence in the breakfast and snacking categories.

Birch Benders will be the fourth brand in the Sovos portfolio, which includes Rao’s, a line of pasta sauces, soups, frozen entrées and dry pasta; Noosa yoghurt and Michael Angelo’s frozen entrées.

With the addition of Birch Benders, Sovos’ annual retail sales are expected to exceed $750m.

Sovos Brands executive vice-president, general manager Jason Vieth said: “Like all the brands in our portfolio, Birch Benders has reinvigorated its category with its highly distinctive offerings, which include popular paleo and keto alternatives.

“We are excited to unleash the next level of growth for the Birch Benders brand.”

For this deal, Piper Sandler served as financial adviser and Haynes and Boone acted as legal adviser to Birch Benders while Weil, Gotshal & Manges served as legal adviser to Sovos Brands.

In August, Sovos Brands agreed to purchase Birch Benders for an undisclosed sum.

E-newsletter

Subscribe to our e-newsletter for the latest food ingredients news and trends.

Tags

Recommended Products

Bifidobacterium Infantis BI211

Bifidobacterium Infantis BI211

Sodium Diacetate

Sodium Diacetate

Astragalus Extract

Astragalus Extract

Aloe Vera Hard Capsule

Aloe Vera Hard Capsule

GLUCOSE SYRUP

GLUCOSE SYRUP

Quinine Hydrochloride

Quinine Hydrochloride

14 Heads Salad Multihead Weigher

14 Heads Salad Multihead Weigher

Yusweet C xylitol

Yusweet C xylitol

Genmont Li-Min probiotic capsules

Genmont Li-Min probiotic capsules

FD maidenhairtree2

FD maidenhairtree2

Top

SJGLE B2B Website : 中文版 | ChineseCustomer Service: 86-400 610 1188-3 ( Mon-Fri 9: 00-18: 00 BJT)

About Us|Contact Us|Privacy Policy|Intellectual Property Statement

Copyright 2006-2023 Shanghai Sinoexpo Informa Markets International Exhibition Co Ltd (All Rights Reserved). ICP 05034851-121