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Frito-Lay Debuts Holiday Merchandise Shop

foodprocessing 2020-11-19
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Deck the Halls with bundles of beanies. Thats the challenge Frito-Lay is putting forth to its biggest fans through the snack brands new holiday-themed online shop. 

Kicking off the 2020 holiday season with its own version of favorite things, as sung by actress Anna Kendrick, friends and fans of Frito-Lay brands can stop in and shop at the new online holiday shop. The shop features items such as sweaters, scarves, beanie hats, onsies, and socks that consumers can buy while also doing some good. Holiday-themed packaging will be available as well, with up to $500,000 in proceeds benefitting Toys for Tots.

"We received such an overwhelming response to last years Favorite Things campaign from our fans asking how they could purchase a number of items in the spot that in 2020 we knew holiday sweaters were an absolute must," said Rachel Ferdinando, senior vice president and chief marketing officer, Frito-Lay North America in a release.

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