Plant-based infant nutrition product manufacturer Else Nutrition Holdings has announced the development of patent-pending clean processing of ingredients for its infant formula.

The new process is expected to provide higher standards of safety, health and natural nutrition for babies, toddlers and children.

Else Nutrition co-founder and CEO Hamutal Yitzhak said: “We’re leading a clean revolution, disrupting the baby food industry by setting a new standard in quality, transparency and sustainability.

“This latest development brings us even closer to bringing clean label, plant-based, minimally processed infant formula to wanting parents worldwide.”

The new development is said to be part of the company’s progress towards commercialising a clean label, dairy-free and soy-free, plant-based infant formula.

Else said that its new process builds on its existing clean and most natural production process that ensures the highest quality standards.

This process does not use harsh chemicals or detergents nor impact the formula’s amino acids or other macronutrients.

The firm is also a recipient of The Clean Label Project’s purity award for its ‘plant-based complete nutrition for toddler’s product’.

The Clean Label Project focuses on bringing truth and transparency to food and consumer product labelling.

Clean Label Project executive director Jaclyn Bowen said: “The World Health Organization considers the first 1,000 days of life are critically important to long-term health and wellness. It’s the window of time wher optimum brain and immune system development is established.

“Infant formula is the exclusive form of nourishment for many babies during this critical period of development. The recent consumer and regulatory call to action is especially prudent to the formula category.

“Else Nutrition is voluntarily and proactively changing the way they source ingredients, manufacture their products, and think about food safety all in an effort to optimise environmental and public health now and into the future.”