One-third (33 percent) of consumers admit to snacking more when people aren’t around, according to a new study commissioned by Glanbia Nutritionals.

With more workers returning to the office, the survey of 2,000 UK consumers found that 49 percent of those who snack are more likely to choose a healthy product at home than outside of residence (10 percent) and in the workplace (10 percent). 

Nearly half (49 percent) of hybrid workers (working both at home and in the office) say they would be conscious of what they eat to stay healthy while hybrid working. 

Of those working in a hybrid pattern, 25 percent say they would eat more snacks as meal replacements, while 31 percent agreed they would choose more on-the-go snacks due to their working routine.

Healthier snacks
However, those who eat “healthy” snacks have different views on what is essential depending on their age group: “Low in calories” topped the charts for Gen Z (25 percent of 16 – 24-year-olds) while the over 55s look for ‘low/no sugar’ (36 percent). Protein is a priority for millennials (25- 34-year-olds), with 18 percent looking for protein-rich healthy snacks.

Women who snack are more likely to do so for reasons other than nutrition: over half of UK consumers (54 percent) admit to snacking when they are bored – rising to 62 percent for women. 

Forty-one percent of men and 53 percent of women use snacks as a reward or treat themselves, says Glanbia.

Stress is another crucial factor for females who snack, with 46 percent of women claiming to use snacks to cope with frustration, compared to just 26 percent of men. 

This has been the primary driver for a rise in demand from brands for solutions such as neuro-enhancing adaptogens. Over half of 25-44 year-olds state that they find ingredients with calming effects appealing.

The overhaul has hugely impacted consumer choices in our daily lives caused by the pandemic, and brands should note that the “new normal” is affecting snacking habits again. This presents an opportunity for food manufacturers to diversify their portfolio and customer base through added nutritional ingredients,” says Ludi Marché, director of global insights at Glanbia Nutritionals. 

“Functional snacks for energy, focus and relaxation are increasingly trending with consumers, particularly in the form of bars and ready-to-drink beverages. Adding a custom nutrient premix is an effective way to incorporate healthy nutrients like omega 3 fatty acids, vitamins and minerals into snack food.”

Spotlight on snacks
Snacking and meal occasions are becoming more prevalent, especially since the COVID-19 outbreak. 

More than a year into the pandemic, Glanbia explored the impact of COVID-19 on consumers and found that protein-rich NPD, immunity supplements and low carb diets were trending among consumers.

Glanbia recently highlighted several factors contributing to the increase in snacking, including cultural shifts, more regular snacking amid the COVID-19 pandemic and the upending of usual food rituals.