Lactalis Nestlé, the UK fresh dairy products venture, has expanded its Munch Bunch Squashums range with the introduction of Huge Tubes.

The launch follows consumer feedback, which revealed that many parents found the standard 40g tubes of fromage frais too small, particularly for older children.

With 50% more fromage frais than the existing handheld tubes on the market, Huge Tubes – which are available in both strawberry and raspberry – are made from all natural ingredients and contain fruit puree.

Marie-Laure Danican, brand manager at Lactalis Nestlé chilled dairy, explains, “Handheld is an important sector of the market and as such, we want to ensure our varied product range meets the needs of kids of all ages.”