The global market for drinking milk continued to grow in 2015, rising by 2.4% to 251 billion litres, according to a new report from Zenith International.

White milk remains by far the most commonly consumed type, capturing 93% of total volume, with flavoured milk accounting for the remaining 7%. Both segments are forecast to strengthen in the years to 2020, with annual growth of 2% and 7% respectively.

The majority of consumption takes place in the Asia Pacific region, with volume in excess of 130 billion litres, making up 52% of the global market. This is followed by West Europe, North America and Latin America, with a combined share of 35%.  Sales in all regions apart from North America increased in 2015.

A number of innovation trends have emerged in recent years, from vitamin enriched milks, confectionery inspired flavours and premium positioning, to weight loss and gender focused products.