Primera Technology has unveiled its desktop colour label and tag printer, the LX500e.

Its high yield, tri-colour ink cartridge keeps cost per label low. Fast print speeds and an optional built in guillotine style cutter allow users to quickly and easily print and cut their short run labels.

Mark D Strobel, Primera’s vice president of sales and marketing, says, "With more than two and a half times the print speed and even better print quality than the previous model, and at €100 less MSRP, LX500e is a compelling choice for any business that needs to produce stunning, full colour labels on demand."

Typical applications include product labels for coffee, wine, bakery, confectionery, meat, cheese and hundreds of other speciality and gourmet foods.