Welchs Global Ingredients Group has extended its FruitWorx brand with the launch of Concord Grape Juice Powder.

The powder is made with a dehydration process that gently removes all the water from the fruit juice, but captures its natural wholesomeness and retains its bold flavor and rich purple colour. The resulting product is a free flowing, soluble, low water activity powder, ideal for adding a compelling twist to a host of applications, including confectionery, dairy and snack products, as well as baked goods, snacks, dry beverages and seasoning blends.

The powder is made with real fruit juice. It delivers natural fruit sugars, is free from artificial colours, flavours or preservatives and is non GMO. In addition, it delivers the same kind of polyphenols found in Welchs 100% Grape Juice.