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Packing a minty punch

foodanddrinktechnology 2021-12-20
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Mint brand Trebor has expanded its range with the launch of Trebor Mighties, a sugar free mint that delivers a refreshing hit in a small pack.

Available in two flavours – Mint and Berry Mint – Trebor Mighties deliver a continuous wave of cooling refreshment, meaning consumers can stay confident and fresher for longer.

Elena Mallo Tirado, senior brand manager for Trebor, says, "Trebor is the bold, unapologetically minty mint and Mighties is the perfect addition to the portfolio, delivering just that – big, bold flavour with continuous long lasting freshness.

"Its great that we are now also able to give consumers the choice of a sugar free option. We believe this line will intrigue and excite younger shoppers and ultimately help to drive incremental sales."

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