The Groovy Food Company has introduced an Organic Coconut Sugar to meet increasing consumer demand for natural and unrefined alternatives to refined sugar.

Rosie Hayward, The Groovy Food Company founder, comments, "Organic Coconut Sugar is highly versatile as it can be used as a direct swap to refined sugar in recipes and hot drinks. It is also a popular choice as it contains insulin, which can slow glucose absorption to lower the GI index, unlike traditional bleached and refined sugars."

The unrefined Organic Coconut Sugar is sourced from certified organic plantations in South East Asia and is derived sustainably from coconut palm trees using the cut flower bud of the coconut blossom.

Packaged in a convenient and re-sealable pouch, the product is easy to store.