Cadbury has launched Cadbury Dinky Deckers, bringing one of its best selling singles brands to the chocolate bags category.

Dinky Deckers features bitesize portions of Cadbury Double Decker, tapping into the little and often consumer trend.

The chocolate bag category is growing ahead of other chocolate segments and the launch of Dinky Deckers follows the likes of Cadbury Boost, Wispa and Twirl, which have all been extended into the bitesize market in recent years.

Melissa Stuart, brand manager for Cadbury Bitesize, says, "We have seen an opportunity to bring growth to the chocolate bags category by launching another of our established brands, which consumers know and love, into a more permissible, shareable format."