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Premier Foods has launched Cadbury Mini Rolls Raspberry in a twin pack format, following the introduction of its Cake on the Go range last year.
Sarah ONeill, head of cake on the go at Premier Foods, said, "The original Cadbury Mini Roll has been a big contributor to the growth of on the go cake and by offering our Raspberry variant as a twin pack, we are providing something different in a market of predominantly non-fruit flavours."
The twin packs are available in a case size of 12 for a recommended retail price of £0.89.
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