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Premium distillery relaunches fruit gin liqueurs

foodanddrinktechnology 2022-03-02
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Premium distillery Edinburgh Gins has announced the relaunch of its fruit gin liqueurs in a bespoke bottle design to replicate the brands core range.

The bottles will feature an embossed Edinburgh Gin logo and illustrations of key ingredients including Perthshire raspberries and Madagascan vanilla.

The portfolio features four fruit gin liqueurs including raspberry liqueur, elderflower liqueur, plum and vanilla liqueur, and rhubarb and ginger liqueur; the latter recently topping the Amazon best-seller list, described as the "perfect summer drink."

Neil Boyd, commercial director for Ian Macleod Distillers, comments, "Over the last 12 – 18 months, weve seen the fruit gin liqueurs become a staple cocktail ingredient for those creating diverse and dynamic cocktails with Scottish gin at their heart. They are also equally as enjoyable when added to a glass of prosecco.

"Premium and versatile, the fruit gin liqueurs are among our best-loved spirits and we have no doubt that the new designs will only increase their popularity further."

The fruit gin liqueurs are available for purchase directly through Edinburgh Gin or Ian Macleod Distillers distributors, as well as in department stores and supermarkets; the new designs will be launched in September.

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