Related Searches: Tea Vitamin Nutrients Ingredients paper cup packing

Food & Health Ingredients
Health & Nutrition
Processing & Packaging
Starch & Starch Derivatives

Immune health market booming

naturalproductsinsider 2022-06-27
Share       

Since the start of the pandemic, interest in immune support dietary supplements surged globally. According to proprietary Euromonitor data, immune health represented 15% of the global vitamins and dietary supplements marketplace in 2020, and it "carried" the growth of the entire industry. Growth of immune support vitamins and dietary supplements was remarkable in some cases—well over 25% in North America and 53% in Latin America.

Increased demand for immune health products is likely to persist in 2021, as the world continues its fight against the virus, and consumers are still bombarded with the topic. In January 2021, Google searches for "immunity supplement" were three times higher than the same period last year, and at 84% of the average level of 2020.

Euromonitor found consistent users of immune-positioned supplements exhibit specific behaviors. For example, they are more consistent users of dietary supplements—47% claim usage daily or almost every day, as opposed to just 26% of consumers overall. Targeting users of immune support supplements with at least one product could thus create loyal and frequent customers for other products under a brand.

based on this data and our experience in the market, we expect interest to remain at an increased level well after 2021, as such a long-lasting shift in mindset is likely to result in a permanent change in consumer purchasing behavior. We also see a ripe opportunity for companies to consider launches in the immunity segment, because now product foundations can be tied to and benefit from the multiple sources that collected data on immune health in 2020.

E-newsletter

Subscribe to our e-newsletter for the latest food ingredients news and trends.

Tags

Recommended Products

Nanometer bamboo charcoal powder

Nanometer bamboo charcoal powder

COATING STARCH

COATING STARCH

Amodiaquine Hydrochloride

Amodiaquine Hydrochloride

MONOSODIUM PHOSPHATE

MONOSODIUM PHOSPHATE

Sealing and Coding Machine FRM980

Sealing and Coding Machine FRM980

Sodium Lactate Powder 98%

Sodium Lactate Powder 98%

Complex Protease EF108

Complex Protease EF108

Top

SJGLE B2B Website : 中文版 | ChineseCustomer Service: 86-400 610 1188-3 ( Mon-Fri 9: 00-18: 00 BJT)

About Us|Contact Us|Privacy Policy|Intellectual Property Statement

Copyright 2006-2023 Shanghai Sinoexpo Informa Markets International Exhibition Co Ltd (All Rights Reserved). ICP 05034851-121