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In COVID times, vitamin D is the answer for supplements inclusion.
While elderberry sales have been going through the roof in 2021 as Americans stock up and use immune-enhancing supplements, from a purely scientific perspective, vitamin D is a clear nutritional winner in these COVID times.
Vitamin D is widely familiar—ask anyone who buys a gallon of milk—and a very inexpensive ingredient. That makes it an easy inclusion for manufacturers and marketers looking to jump on the immunity bandwagon by refreshing old SKUs with a healthy 2,000 IU/serving dose of vitamin D.
There are currently 73 studies under way investigating vitamin D with COVID. Some of the recent published research studies demonstrate that vitamin D blood levels matter. once news of the robust body of accumulating research percolates into the culture, consumers should be looking for vitamin D in their immunity supplements. Heres a sampling of recent research validating the importance of vitamin D.
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