Unilever has announced that it has entered into a definitive agreement to acquire Weis, a second-generation Australian business founded in 1957 by Les Weis with the original iconic Fruito Bar. 

Its unique range features a variety of ice cream formats including single bar, multi-pack bars, dairy-free sorbet tubs and frozen yogurt tubs. Its portfolio has become something of a classic in the Australian market. 

Weis ice creams will continue to be made in its factory in Toowoomba, Queensland, using locally sourced, natural and high-quality ingredients.

Unilever says it is continuing to develop its ice cream range to offer consumers around the world more innovative flavors and formats. However, terms of the deal have not been disclosed.

Weis’ values and products will help meet increased consumer demand for ice-cream made with premium ingredients, joining Unilever brands Grom, Ben & Jerry’s and Talenti in this high-growth segment. 

“We are delighted to bring Weis’ exciting and delicious range into our portfolio, adding another Australian favorite to our leading ice cream range,” says Clive Stiff, Unilever Australia & New Zealand CEO.

“This acquisition will bring Weis the benefits of scale, strong market access, and ice cream category expertise to help take the business to the next level in its growth.”

“We are committed to providing Weis consumers and customers with the same exceptional products with the same high-quality natural ingredients. We look forward to welcoming Weis’ strong, dedicated and passionate team to Unilever.”

Weis Managing Director, Julie Weis, adds: “Our family made this decision because Unilever demonstrated their understanding of our brand, our products and how important our people and the Toowoomba manufacturing site are in ensuring Weis’ success into the future.”

“In addition, Unilever’s scale will enable greater market access and growth that will provide opportunities for our extended Weis family of staff, suppliers, customers and of course our wonderful consumers.”

The acquisition is subject to customary closing conditions.